June 2026
The Tag Debugger graduates into our flagship — record a journey once, replay it headlessly on a schedule, and catch broken tracking and silent layout drift before your client does.
- ImprovedTag Debugger: record & replay journeysRecord a full user journey once — clicks, inputs, navigations — then replay it on demand. Each recording carries its own expectations: the GA4 events that must fire for a pass.
- ImprovedScheduled monitoringBundle journeys into a monitor and let Tagfire replay them headlessly on a daily or weekly schedule — server-side, no extension or open tab required. The team gets one digest email, with screenshots, the moment a tag stops firing.
- ImprovedVisual regressionEvery monitor run captures a full-page screenshot and pixel-diffs it against an accepted baseline, so silent layout breaks get caught alongside tracking ones. The first run seeds the baseline.
- FixedAudit history reliabilityFixed an issue where reopening a saved audit could occasionally show the previous run’s findings until refresh.
April 2026
Two scheduled, hands-off tools land alongside AI inside the audits you already run — plus a daily briefing and shared workspace connections.
- AddedGA4 Anomaly DetectorWatch GA4 metrics for unusual movement on a schedule and get an email the moment sessions, conversions, or revenue drop or spike past your thresholds.
- AddedLive Tag Debugger + Browser ExtensionAttach to any tab and watch GA4 and Measurement Protocol beacons and dataLayer pushes stream in real time, decoded live. Everything stays in your browser.
- AddedDaily BriefingA morning summary of trends across your connected GA4 properties, surfaced on the app home alongside relevant GA4/GTM platform updates.
- AddedWorkspace ConnectionsPin GA4 and GTM connections to a workspace so the whole team uses the same accounts without re-authenticating.
- ImprovedAI chat inside GA4 and GTM auditsOnce an audit finishes, ask plain-English questions about the findings without leaving the report.
February 2026
Three new GA4 tools for inspecting configuration, annotating the timeline, and closing the gap between GTM and GA4.
- AddedGA4 Property InspectorA full snapshot of any GA4 property’s admin configuration — data streams, enhanced measurement, retention, attribution, and product links — with inline editing and CSV export.
- AddedGA4 AnnotationsView, create, and manage annotations across your GA4 properties — mark launches, incidents, and campaign changes to explain data anomalies at a glance.
- AddedGA4 Sync CheckerCompare your GTM GA4 tags against GA4 custom dimensions to find parameters sent but never registered, and dimensions registered but never populated by any tag.
- ImprovedAudit historyPast audits are saved per property/container and can be reopened from a history dropdown.
December 2025
Tagfire grows past a single user — shared workspaces, full container management, and an access audit across GA4 and GTM.
- AddedWorkspacesShare saved resources, templates, bookmarks, and audit history with a team or client engagement. Invite by email with owner, admin, and member roles.
- AddedGTM Container ManagerBrowse live containers with full dependency graphs, clone versions across containers, export JSON, and save individual tags, triggers, and variables to a reusable library.
- AddedAccess GovernanceAudit user access across GA4 properties and GTM containers — see who has admin, editor, or viewer roles, filter by resource or user, and export a full report.
October 2025
The first tools beyond the audits — campaign link building and a place to keep the URLs every practitioner accumulates.
- AddedUTM BuilderBuild, manage, and track UTM-tagged campaign links with templates for Google, Meta, and email, plus bulk URL generation, QR codes, and saved link history.
- AddedBookmarksSave and organize links to solution designs, implementation guides, and docs — grouped by type and client for quick access.
- ImprovedSaved audit reportsAudit runs are now persisted so you can reopen and share a report after it finishes instead of re-running it.
September 2025
Tagfire is live
v1.0The first release — Google sign-in and four core tools for auditing GA4 and GTM and decoding what actually fired.
- AddedGA4 AuditRun an automated GA4 audit in under two minutes — tracking gaps, misconfigured events, and data-quality issues, scored into a single health breakdown.
- AddedGTM Audit50+ automated checks across tags, triggers, variables, Consent Mode v2, ecommerce, and security risks on any live container.
- AddedGA4 Payload DecoderA free, no-login utility that decodes any GA4 network payload or Measurement Protocol hit into plain-English fields.
- AddedGTM Graph VisualizerA free, no-login utility that turns a GTM export into an interactive map of every tag, trigger, and variable relationship.