Tagfire icontagfire
GA4 & GTM productivity suite

Manage GA4 & GTM
across every client
the easy way

Tagfire gives one tab to debug, audit, monitor, and ship tracking across hundreds of accounts daily.

Free forever planNo credit cardConnect unlimited accounts
What's in a name

Tagfire = tags that fire correctly.

Tag

The trackers running your business.

GA4, GTM, Meta, LinkedIn, TikTok — every pixel and script you bolt onto a site to measure something that matters. The pieces every CMO assumes "just work."

Fire

The moment everything is decided.

A tag fires when GTM's trigger says "now." Get that wrong and you ship duplicate conversions, missed revenue, broken attribution. Get it right and the whole stack tells the truth.

Tagfire makes sure every tag fires exactly when, where, and how it should — across every account you touch.

The flagship

Catch broken tracking before your client does.

The Tag Debugger is the heart of Tagfire — debug analytics live, record the journeys that matter, then let them run themselves on a schedule and alert your team the moment a tag stops firing or the page visually drifts.

Real-time hit capture

Watch GA4 and Measurement Protocol hits fire live as you browse — every request decoded in plain English, in the browser or an in-app headless session.

Record & replay flows

Record a full user journey once, then replay it on demand. Each recording carries its own expectations — the events that must fire for a pass.

Scheduled monitoring

Bundle recordings into a monitor and let Tagfire replay them headlessly on a daily or weekly schedule — no one has to remember to check.

Visual regression

Every run captures a full-page screenshot and pixel-diffs it against the accepted baseline, so silent layout breaks get caught alongside tracking ones.

Assertions on every replayEmail alerts with screenshots

Stop finding out about broken conversions in next month's report. Set the journeys that matter on autopilot and get pinged the moment something slips.

Open the Tag Debugger
What Tagfire does

The Tag Debugger, plus every GA4 & GTM workflow.

Real-time debugging and scheduled monitoring lead the way — backed by audits, cloning, annotations, governance, and more. 13 tools that replace the spreadsheets, screenshots, and copy-paste loops in your day-to-day.

Flagship

Debug, record & monitor

Tag Debugger

Watch GA4 hits fire in real time as you browse, record full user journeys, then let Tagfire replay them on a schedule — headlessly — and email your team with screenshots the moment a tag breaks or the page visually drifts.

Most Popular

Automated health check

Full GA4 health check

18+ automated checks across configuration, events, conversions, and data quality. Get a scored health breakdown across every check — not a list of 200 things to figure out yourself.

New

Automated monitoring

GA4 anomaly alerts

Schedule daily and weekly checks on your GA4 properties and get an email the moment sessions, conversions, or revenue drop or spike past your thresholds. Set what runs, what to watch, and who gets notified.

New

Config snapshot

GA4 property inspector

See a full snapshot of any GA4 property's admin config — data streams, enhanced measurement, retention, attribution, and product links — and edit the writable settings inline.

Timeline context

GA4 annotations manager

View, create, and manage annotations across your GA4 properties — mark key dates like launches, incidents, and campaign changes to explain data anomalies at a glance.

Hit inspection

GA4 hit inspector

Decode every GA4 network payload and Measurement Protocol hit in plain English — consent signals, ecommerce, custom dimensions. No more guessing what actually fired.

GTM ↔ GA4 comparison

Dimension sync checker

Compare your GTM GA4 tags with GA4 custom dimensions. Find parameters sent but not registered, and dimensions registered but never populated by any tag.

50+ automated checks

GTM container audit

50+ checks across tags, triggers, variables, Consent Mode v2, ecommerce, and security risks. Run it on any container — no manual spreadsheet required.

Dependency mapping

Dependency map

Upload a GTM export and see every tag, trigger, and variable relationship visualized instantly. Know exactly what breaks before you delete anything.

Container management

GTM container browser

Browse live containers, clone versions, export JSON, and save your best tags to a reusable library. Version control you can actually trust.

Campaign standardization

UTM builder & templates

Team-wide UTM templates, bulk URL generation, QR codes, and link history. Standardize your naming rules so rogue parameters stop showing up in GA4.

Role & permission audit

Access governance

Audit user access across GA4 properties and GTM containers. See who has admin, editor, or viewer roles — filter by resource, user, or role and export a full report.

Resource library

Bookmarks

Save and organize links to solution designs, implementation guides, and docs — grouped by type and client for quick access across your whole team.

What People Are Saying

Trusted by technical marketers.

From solo consultants to agency teams managing hundreds of accounts — here's how Tagfire helps them save time at scale.

We manage tracking for over 200 client accounts. Tagfire is the only way we keep up — what used to be a full-time job is now a few hours a week. It's the difference between scaling and drowning.
SC

Sarah Chen

Analytics Lead · DTC Brand

I run tracking for 150+ clients solo. Auditing each one used to take half a day — now it's 20 minutes. Tagfire literally gave me back my evenings.
PN

Priya Nair

Freelance Tracking Consultant

Our agency manages hundreds of GA4 and GTM accounts. Tagfire lets us audit, fix, and report at scale — the time savings across the team easily pay for itself ten times over.
JE

Jordan Ellis

Founder · Digital Analytics Agency

Managing tracking across 300+ brand properties used to be a nightmare. Tagfire makes scale feel manageable — I can spot issues across every account in minutes, not days.
TE

Tom Eriksen

Senior Data Engineer · eCommerce

Pricing

Start free. Pay when it saves you time.

No credit card to start. Free tier is yours forever. Cancel any time.

Personal

Good for one-off audits and getting familiar with your setup.

Free
  • GA4 & GTM Audit Tool
  • Monthly audits5 / month
  • Audit health score
  • Actionable fix recommendations
  • Measurement plans
  • GA4 anomaly detectors1 daily
  • Standard UTM builder
  • GTM container browser
Most popular

Pro

For consultants who need to look sharp and move fast.

$59/ month

Includes 3 seats · +$30 / extra seat

  • GA4 & GTM Audit Tool
  • Monthly auditsUnlimited
  • Audit health score
  • Actionable fix recommendations
  • Measurement plans
  • AI-powered fix suggestions
  • Detailed check breakdowns
  • PDF audit report export
  • GA4 data comparison snapshots
  • GA4 anomaly detectors5 / seat
  • Scheduled tag monitors3 / seat (daily)
  • Visual regression monitoring
  • Slack & webhook alerts
  • Standard UTM builder
  • Bulk UTM builder
  • GTM container browser
  • GTM container export & clone
  • GTM resource library
  • Priority support
  • Early access to new tools
  • Team workspaces1
  • Seats included3
  • Extra seats$30 / seat

Agency

For agencies juggling multiple clients and team members.

$199/ month

Includes 5 seats · +$30 / extra seat · hourly monitoring

  • Everything in Pro, plus:
  • Hourly tag monitoring1 / seat
  • Team workspacesUnlimited
  • Seats included5
  • White-label PDF reportsComing soon
  • Client-shareable audit links

Scale

For teams monitoring dozens of sites with bigger quotas and SLA support.

$499/ month

Includes 15 seats · +$30 / extra seat · dedicated support

  • Everything in Agency, plus:
  • GA4 anomaly detectors8 / seat
  • Scheduled tag monitors4 / seat (daily)
  • Seats included15
  • Dedicated onboarding & SLA

Free to start

Your tracking has issues
you can't see yet.

Connect GA4 and GTM in under 2 minutes. We'll surface every duplicate event, broken trigger, and consent misconfiguration in your accounts — for free.

No credit card · Free forever plan · Cancel any time

tagfire.io — built by technical marketers, for technical marketers